Incite

The Muttley Krew. A wordplay on the famous rock band “Mötley Crüe”. They’re a pet accessories store that stocks up on deviant doggy, stuff.

The name itself was able to convey to me the type of feel the client wanted for their logo, and combined with some feedback from them, resulted in the creation of this bad-ass logo.

Which, is my favourite version. The client settled on a toned down version of the logo sans the dog and the shield.

Keywords for this project: Grandeur, Authoritative, Coat of Arms, Bulldog, Grunge.