Incite

Based on their logo design, I decided to use illustrations/vectors to create a cute and adorable feel for the site in hope that parents will go “Aww” and get a warm fuzzy.

Through this design, I also hoped to play up the natural/(non-synthetic materials) aspect of their products. Whilst the majority of the background could have been set as the sky, I chose the brown earth in order to have the motifs stand out, as well as reducing the ‘glare’ of a white on blue background.